The platform is rolling out a new feature that allows them to cut down on the volume of AI-created content appearing in their timelines. This initiative comes as the company disclosed that it currently hosts in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a global launch. This advancement coincides with a rise in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this content is considered mass-produced AI material, a term for substandard, factory-style content that is often absurd or dreamlike.
Based on user feedback that many people appreciate content created using AI tools, from computer-generated images to science explainers, and we aim to offer the community the option to increase or decrease of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The service announced that there are presently 1.3 billion videos on its service tagged as AI-generated. Collectively, in excess of 100 m videos are uploaded to the app every day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the level of artificial media they see by using the content preference feature in the application and selecting “AI-generated content”. Additional categories that can already be controlled under the tool include current affairs, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s policies require creators to label lifelike AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any realistic AI video that is not labeled can be removed under its terms of service.
In addition, the service will from now on add an AI-generated tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2 million educational fund for specialists and institutions to develop informative material about using AI responsibly. This program will benefit educational bodies dedicated to teaching computer science.
Platform Protection
TikTok has defended its moderation strategy, amid discussion over plans to cut jobs for numerous content moderators in Britain. It is expected to cut 439 jobs in its trust and safety division in its British office, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most graphic content prior to it gets reviewed by humans. The platform reported a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to the use of its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a extensive automated help is proving valuable process content quickly.”
