Coach Emma Coates Leaves England U23 Post to Take Helm at National Women's Soccer League's Bay FC

In a significant career move, Emma Coates has left her position leading the England Women’s Under-23 national team to take over as head coach for NWSL expansion side Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who guided the California club during its inaugural two seasons in the top-flight American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“It has been a privilege to serve my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to push myself in a different setting.”

Coaching Pedigree

During her tenure in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the NWSL is her right-hand woman, Gemma Davies, a former Aston Villa manager in the English top division.

Bay FC's CEO, a former FA women’s technical director, spoke highly of Coates's abilities: “She is both an superb manager, but she also has a proven track record of elevating athletes to succeed on the biggest stages.”

“Coates excels at leading of teams and environments and has the strategic outlook we were looking for,” the CEO stated.

The Task Ahead

Bay FC experienced a rollercoaster start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and extend our best wishes with their venture abroad. They have played a crucial part in strengthening the pathway between the WU23s and the senior squad.”

“Their work has directly shaped the development of many young players who have progressed into senior Lionesses,” he added.

Player Progression

Since taking over Mo Marley in 2023, Coates has been integral to the advancement of a number of players to the Lionesses squad, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

The search for new U23 coaching staff is now underway, as the FA looks to continue the development of the youth national team in the coming years.